The Grove

designed for:

Brand Identity • Core Messaging • Video Series • Environmental Design • Resource & Collateral Design • Campaign Strategy & Media

With a deep commitment to their rapidly growing community — in and outside the church — we came alongside The Grove leadership back in 2021 as a strategic brand partner.

In preparation for transitioning into their new space, this internal alignment became foundational for growing strong team culture, crafting clear communication, and launching compelling campaigns.

“You’ve completely transformed how we communicate our mission.”

Partnering with Starla and Liz has truly been a game-changer for our church. You’ve completely transformed how we communicate our mission, both within our congregation and to the wider community. Your expertise in design and strategy, combined with your genuine passion for our mission, has made your team an integral part of ours. Without a doubt, Designed for Good will continue to be a trusted partner in our journey forward.

SCOTT HEIDER, LEAD PASTOR

Branding from the inside out

It’s simple to create an authentic brand when you’ve done the work of alignment internally. We reworked the original Grove brand into a conceptual mark reflecting their unifying pursuits.

The “G” character is inspired by an arrow to communicate movement and by duplicating a thinline version of the “G” letterform, the brand mark conveys values central to The Grove.

Exterior Signage

Wayfinding Signage

Bumper Video: The Grove DNA

Video Series: Identity

Equipping Essentials

From content to creation, we worked alongside The Grove leadership to create practical resources for equipping new disciples.

These guides allow their church to welcome people into The Grove family with a clear vision of what they’re about and how they can join in.

Journal and Daily Reading Guide

Discipleship Guides

Group Discipleship Guide

Faithful in every season

With an influx of families and limited space, we worked with The Grove to create a building campaign focused on their position at the heart of their community

We designed every communication touchpoint with a story-driven approach to honor their history with a call to faithfulness in the future. We launched the project with media production in both Uganda and the U.S. to create compelling videos and photography to create an immersive experience that connects both local and global.

We even created a traditional print newspaper — full of this season’s good news.

Bumper Animation: Evergreen Campaign