Teranga Village
designed for:
Campaign strategy • Field Photo & Video • campaign narrative • Storytelling • Brand Identity Design • Website Design • Vision Book • campaign collateral “A home that makes heaven feel near.”
Alongside the WARM team, we worked to craft a clear and compelling invitation for the Church to help build Teranga Village — a gospel-centered community designed to house 63 girls from an unreached community in Senegal, West Africa.
Together, we developed an inviting campaign narrative and bold brand to help launch their $1.5M fundraising efforts.
“It’s helpful that you all came over and saw what God is doing in Senegal.”
Sometimes we work so closely with this that we can get stuck in ruts and patterns. It's so neat to have you look at this with fresh eyes — with sensitivity to both the artistic side and spiritual side.
JIM WEAVER, REGIONAL DIRECTORConnect people to possibility
The best kept (not so secret) approach to story-driven campaigns? Media that moves. With this priority in mind, we worked closely with the Teranga Village team to capture quality photo and video onsite.
Together, we mapped out a highly-strategic media trip to the field (literally) where Teranga Village would be built in rural Senegal. Over a whirlwind weekend with gear in tow, we met with local leaders, engineering partners, and even the girls who will get to call this new space home.
We returned home with full hearts and harddrives — equipped with a comprehensive library of photos and video. These assets became the building blocks for every campaign communication, including their vibrant vision video.
Campaign Vision Video
Starla sharing photos with Marie & Karen
Portrait of Marie
Marie and Pastor Mamadou, Teranga Village leadership
Liz sharing polaroids and smiles
Portrait of Adama
Build with the best
There’s a well-known African proverb that says, “If you want to go fast, go alone; if you want to go far, go together.”
The flipside of that, is that if you’re going far together you want to be with people you enjoy.
We had the privilege of collaborating with old friends and new to see the Teranga Village campaign come to life — and we know the end result it all the better for each of the A-players involved.
Explainer Video
Building plans overview onsite with EMI
Areal view of Teranga Village
“You helped create something we can show with real confidence.”
There’s no question that this is beautifully done.
DICK SENZIG, BOARD OF DIRECTORSA home that makes heaven feel near
In this stylized illustration of Teranga Village, the logo highlights key components of the campus design.
Inspired by living in gospel-centered community, design elements are contained within a circle — the same shape found in the heart of the campus design and rooftop of the open-air communal area.
Surrounded with “welcome” the logo represents the people-first posture of this community.
“You completely captured the essence of our nonprofit.”
You have not only been enjoyable to work with but also completely captured the essence of our nonprofit. The digital and print materials you've developed enable us to reach a wider audience and have a greater impact.
JENN SEDA, SPONSORSHIP COORDINATOR
Vision Book, Giving Insert, Commitment Card, Sticker
Stationary
Prayer Cards
Giving Card
“They were genuinely interested in the ministry…”
Starla and Liz were not only easy to work with, professional in every way, but they were genuinely interested in the ministry, desiring to know about the girls and all those involved in caring for them. They listened, understood, and captured so well the vision and heart of Teranga Village — exceeding expectations!
Karen Weaver, EXECUTIVE AssistantCOLLABORATORSStarla Koehler
Producer, Photographer,
Strategy & Designer
Derek Dighton
Art Director
Liz Bell
Field Production & Designer
Taylor Loewen
Animator
JP McLeod
Field Videographer
Luke Baker
Copy Writer
Cardboard Spaceship
Video Editor
A portion of this work was completed during our time at Honeystreet.
OUR #1 TIP FOR STORYTELLING?Make it a priority.
Well organized, quality media can be repackaged to serve you hundreds of ways in the future. By investing time and budget into building a quality media library—you’re making one of the smartest stewardship moves you can as an organization leader.