Known
designed for:
Field Photo & Video • Visual Identity • Website Design • Vision Book • Product DesignMaking one name known, together.
With decades of experience working in global missions, Known was born out of a commitment to joining local leaders who grow healthy, multiplying churches.
Together we crafted a bold brand rooted in a high-contrast juxtaposition of light and darkness. With authentic imagery and a logomark that translates cross-culturally, we love that this visual identity aligns with the big vision of making one name — which is not their own — known.
Vision Video
The placement of a juxtaposition
True to their vision, we love that the final logo mark creates brand equity without elevating the name Known.
We custom-designed the Known logo family with tailored letter forms and a strong custom mark to create a crisp, innovative look that contrasts light and dark.
Simple, minimal, highly intentional.
The small, lower left circle represents man, while the upper right concentric circles represent God and his glory emanating.
By creating a cropped view of the three circle layout the viewer is caused to focus in on the space between God and man.
The final layout of the mark portrays a minimalist representation of the “known” concept found in John 17:26.
Media for a meta-narrative
Weaving together interviews and imagery resulted in a paradigm-shifting vision video for the launch of Known.
Alongside Known’s local partners, we took a fresh approach to storytelling across northern Uganda and beyond.
As we spent time with a variety of ministry partners, we were able to capture stunning, authentic media that models Known’s core values of humility, collaboration and celebration.
Gathering BROLL in refugee settlements in Uganda
Portrait of ‘A hope and a future’
Behind the scenes
Liz and Starla with David
Portrait of David
Portrait of the Church
Starla with Known Directors
Leave Behind: Polaroids
Behind the scenes
Connecting the big ‘C’ Church
Returning home from our media trip we were fully equipped to create compelling collateral to help fuel Known’s founding phase.
But that wasn’t enough.
Beyond their traditional needs, we looked for creative ways to help truly connect the Church — local and global. We chose to mirror the square shape of the Known logo mark across key collateral pieces, including a bold vision book that promotes a posture of partnership from cover to cover.
Partner Story Cards
Prayer Cards, Magnet, Connect Cards, Vision Book, Thank You Notes, Business Cards
Thank You Notes
Thank You Gift
Give Card
COLLABORATORSStarla Koehler
Producer, Photographer & Brand Strategy
Derek Dighton
Art Director
Liz Bell
Field Production & Designer
JP McLeod
Field Videographer
Taylor Loewen
Animator
Luke Baker
Copy Writer
Matt Engleking
Video Editor
A portion of this work was completed during our time at Honeystreet.
OUR #1 TIP FOR MEDIA THAT MOVES?Remember: A picture is worth a thousand words — and sometimes dollars.
Authentic, story-driven brands connect with donors more effectively — period.
In fact, there’s no better way to catalyze trust and transparency with your donors than by adding real faces and real stories to your reporting rhythms. So go ahead (we dare you!) and invest media that can serve your organization for decades.